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Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business, by Mikkel Svane
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The real story of what it takes to risk it all and go for broke.
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.
Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.
Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
- Sales Rank: #323207 in Books
- Brand: Svane, Mikkel/ Adler, Carlye/ Adler, Carlye (FRW)
- Published on: 2014-12-08
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 6.45" l, .0 pounds
- Binding: Hardcover
- 224 pages
Review
“Mikkel Svane’s Startupland is a refreshingly honest and provocative account of his journey building Zendesk, complete with the hard choices, unexpected turns, and sheer terrors involved in running a startup. Svane blends practical advice with deeply personal reflections on the company, the industry, and Silicon Valley as a whole. A must-read for aspiring entrepreneurs.”
—Aaron Levie, cofounder and CEO, Box
“Mikkel Svane is a great founder who wrote a great book about some of the not-so-great moments throughout his entrepreneurial escapades. With honesty, humor, and humility, Startupland shows what it’s really like.”
—Paddy Cosgrave, founder, the Web Summit and F.ounders
“I read Startupland over one weekend. I laughed, I cried, and mostly I was so happy I was on the other side. Mikkel Svane knows what it’s like and tells it as it is. A must-read.”
—Julia Hartz, cofounder and president, Eventbrite, Inc.
“Startupland is a refreshingly honest and humble inside look from Mikkel Svane, a Silicon Valley outsider. Startup founders will want to keep it as a reference for whenever things aren’t going according to plan (which is all the time).”
—Ben Chestnut, cofounder and CEO, MailChimp
From the Inside Flap
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.
Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.
Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
From the Back Cover
ADVANCE PRAISE FOR STARTUPLAND
"Mikkel Svane's Startupland is a refreshingly honest and provocative account of his journey building Zendesk, complete with the hard choices, unexpected turns, and sheer terrors involved in running a startup. Svane blends practical advice with deeply personal reflections on the company, the industry, and Silicon Valley as a whole. A must-read for aspiring entrepreneurs."
—Aaron Levie, cofounder and CEO, Box
"Mikkel Svane is a great founder who wrote a great book about some of the not-so-great moments throughout his entrepreneurial escapades. With honesty, humor, and humility, Startupland shows what it's really like."
—Paddy Cosgrave, founder, the Web Summit and F.ounders
"I read Startupland over one weekend. I laughed, I cried, and mostly I was so happy I was on the other side. Mikkel Svane knows what it's like and tells it as it is. A must-read."
—Julia Hartz, cofounder and president, Eventbrite, Inc.
"Startupland is a refreshingly honest and humble inside look from Mikkel Svane, a Silicon Valley outsider. Startup founders will want to keep it as a reference for whenever things aren't going according to plan (which is all the time)."
—Ben Chestnut, cofounder and CEO, MailChimp
"Few people have the courage to leave their country and safety, even fewer end up with any real success, and hardly anyone is willing to share the real story in an honest and humorous way. Mikkel Svane did all of that. Startupland is bound to inspire you and have great impact on your life!"
—Lars Dalgaard, general partner, Andreessen Horowitz, and founder and CEO, SuccessFactors
Most helpful customer reviews
9 of 9 people found the following review helpful.
Well-written, entertaining and insightful - highly recommended for all startup founders!
By Janz, Christoph
The book is a well-written and very personal look back at Zendesk’s amazing success story, which began in a loft in Copenhagen and culminated in the company’s Wall Street IPO earlier this year. It’s both autobiography and “tips & tricks" guide: First and foremost it’s a suspenseful chronicle of the journey of Mikkel and his co-founders Alex and Morten that lets you witness some of the many ups and downs which startupland has in store for entrepreneurs, but it also contains a lot of actionable advice for other founders.
It’s an entertaining read, too, and as someone who was fortunate enough to have played a small role in Zendesk’s beginnings, reading about those early days put a smile on my face many times. In some cases, it also made me laugh out loud, e.g. when Mikkel writes about my conversation with Michael Arrington.
One of the reasons why "Startupland" is such a great read is that it’s honest and humble. When other authors write things like “I didn’t know anything about XYZ” it often feels like fishing for compliments. When Mikkel writes it, you know that he really means it that way. I highly recommend the book to any startup founder, and in particular to all founders from Europe who consider making the move to the US.
4 of 4 people found the following review helpful.
A modern fairytale
By Joachim Majholm
Highly recommendable for anyone who aspire to become an entrepreneur - or for anyone who likes a good old fashioned fairytale about how three guys had a great idea, worked their arses off and spend all their money on creating this great product and - against all odds - turned it into a 2 billion dollar company (and rising). Told with great passion and honesty.
3 of 3 people found the following review helpful.
A real entrepreneur's journey
By Goh Boon Jin
Mikkel, the founder of Zendesk shares in great detail his experience from working in a loft to building a billion-dollar unicorn company.
Startupland is a must read for entrepreneurs seeking to hear the real candid stories on the struggles especially in the early stages from a real entrepreneur.
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